SquarespaceGlossGeniusHubSpotMailchimpStripeGoogle AnalyticsBirdeyeSMS appHostingPluginsFreelancerAI seatsCalendlyShopifyIntercomTypeformShift plannerPortal add-on
The Operating System for Local Business

Stop Paying For Software.Start Running Your Business.

Dark Water OS replaces the disconnected software most businesses use with one fully managed operating system. We build it, host it, secure it, maintain it, improve it, and support it—so you can focus on growing your business.

View Plans Book a Live Demo
Built, hosted and secured by usLaunched in weeks, not quartersNo lock-in. Your data is yours.
The way it works today

You’re Probably Paying For This Already.

Most local businesses did not choose a stack. They accumulated one—a tool at a time, a login at a time, a renewal at a time.

BillWebsiteSquarespaceWix · WordPress · GoDaddy
BillBookingGlossGeniusVagaro · Fresha · Square Appointments
BillCRMHubSpotGoHighLevel
BillEmailMailchimpConstant Contact
BillPaymentsStripeSquare
BillAnalyticsGoogle AnalyticsTag Manager
BillReviewsBirdeyePodium
BillText messagingAn SMS appBilled per message
BillHostingYour hostRenewed annually
BillSecurityPluginsLicensed per site
BillMaintenanceA freelancerInvoiced per hour
BillAIAn AI subscriptionPer seat, per month
BillSchedulingCalendlyAcuity · Setmore
BillOnline storeShopifyWooCommerce · BigCommerce
BillLive chatIntercomTidio · Drift
BillFormsTypeformJotform
BillStaff rotasA shift plannerPriced per employee
BillCustomer loginsA portal add-onPer user, per month
BillLoyaltyA punch-card appPriced per location
BillGift cardsA gift-card add-onA cut of every card
BillNotificationsA push serviceBilled per send
BillAnsweringAn answering serviceBilled per call
BillSSLA certificateRenewed every year
BillDomainYour registrarRenewed every year
24 Companies. 24 Bills. 24 Logins.

None of them talk to each other. None of them are accountable for your results.

Dark Water
One Login.One Bill.One Partner.

Everything your business needs, managed in one operating system.

See what that costs
Keep scrolling
Plans

Compare Every Plan

One platform, four levels of it. Every plan is built, hosted, secured, maintained and supported by us—the difference is how much of your business runs inside it. Every price includes the application itself, not a website with a login bolted to it, and you can move down a plan at any time if you need less than the one you are on.

Pay annually and get two months free plus half off setup.

DW Essential

Perfect for businesses replacing Wix or Squarespace.

$249207/month
+ $499 one-time setup · half off on annual
Save $747 a year · billed $2,490
Get Started

Everything included

  • Premium Website
  • Managed Hosting
  • SSL Certificate
  • Security Monitoring
  • Business Dashboard
  • Analytics
  • Monthly Updates
  • AI Chat
  • SEO Monitoring
  • Monthly Reports
Most Popular

DW Business OS

Everything in Essential, plus the systems that actually run the business.

$499415/month
+ $999 one-time setup · half off on annual
Save $1,497 a year · billed $4,990
Start Growing

Everything in DW Essential, plus

  • CRM
  • Booking & Scheduling
  • Stripe Commerce
  • Customer Portal
  • Staff Portal
  • AI Assistant
  • Email Marketing
  • SMS Marketing
  • Marketing Automation
  • Lead Tracking
  • Review Management
  • Monthly Strategy Calls
Includes the app

DW Industry Pro

Everything in Business OS, plus Dark Water Pocket — your own app on the App Store and Google Play.

$799665/month
+ $1,999 one-time setup · half off on annual
Save $2,597 a year · billed $7,990
Launch My App

Everything in DW Business OS, plus

  • Native iPhone App
  • Native Android App
  • Push Notifications
  • Loyalty Program
  • Gift Cards
  • Staff Scheduling
  • AI Receptionist
  • Industry Specific Workflows
  • Advanced Analytics
  • White Label Customer Experience

DW Enterprise

Multiple locations on one dashboard, integrated with the systems you already run.

Starting at
$1,500/month
Custom onboarding, scoped on a call
Contact Sales

Everything in DW Industry Pro, plus

  • Unlimited Customization
  • Multiple Locations
  • Dedicated Infrastructure
  • API Integrations
  • Enterprise AI
  • Dedicated Account Manager
  • White-Label Deployments
  • Custom Workflows
  • Priority Support
Most Popular
Compare every planDW Essential$249$207/mo+ $499 one-time setup · half off on annualDW Business OS$499$415/mo+ $999 one-time setup · half off on annualDW Industry Pro$799$665/mo+ $1,999 one-time setup · half off on annualDW Enterprise$1,500/moStarting at · Custom onboarding, scoped on a call
The foundation
Premium website
Managed hosting
SSL certificate
Security monitoring
Business dashboard (one login)
Analytics
Website updatesMonthlyUnlimitedUnlimitedUnlimited
AI chat on your website
SEO monitoring
Monthly reports
SupportEmailPriorityPriority + phoneDedicated team
Running the business
CRM
Booking and scheduling
Stripe commerce
Customer portal
Staff portal
AI assistant
Email marketing
SMS marketing
Marketing automation
Lead tracking
Review management
Monthly strategy calls
Dark Water Pocket
Native iPhone app
Native Android app
Push notifications
Loyalty program
Gift cards
Staff scheduling
AI receptionist
Industry specific workflows
Advanced analytics
White label customer experience
At scale
Unlimited customization
Multiple locations
Dedicated infrastructure
API integrations
Enterprise AI
Dedicated account manager
White-label deployments
Custom workflows
Priority support
Get StartedStart GrowingLaunch My AppContact Sales
Hosting, SSL and security included in every planMove up or down a plan at any timeNo contracts. No lock-in. Your data is yours.

Swipe the table sideways to compare every plan.

The swap

What You’re Replacing

Pick what you pay for today. See what takes its place—inside one system, on one bill.

You get Dark Water

Premium WebsiteHostingUnlimited UpdatesAnalyticsDashboardSEOSupport
The ladder

Grow Into More

DW Essential

Look serious. Stop babysitting software.

DW Business OS

Book, bill and follow up on one login.

DW Industry Pro

Your own app in every customer's pocket.

DW Enterprise

Every location, every system, one dashboard.

Start with exactly what you need. Unlock more capabilities as your business grows. Never rebuild your website. Never migrate platforms. Never lose data. Simply unlock additional features inside Dark Water OS.

The case

Why Businesses Switch

One login
One monthly bill
One support team
One dashboard
Continuous improvements
Enterprise-grade hosting
AI built in
Commerce built in
Analytics built in
Mobile ready
Secure
Scalable
Designed to grow with your company

Your Business Deserves More Than Another Website.It Deserves An Operating System.

One Login. One Bill. One Partner.

Schedule My Demo Compare Plans

Plans from $249 a month. Setup is quoted once, up front, and halved when you pay annually.