The Dashboard
One screen that answers the question that matters most mornings: what needs me today?
Invoices Paid This Month
Paid & Leads live
Activity (sample)
Pipeline Board
| Customer | Stage | Value | Next step | Priority |
|---|
Automations This Week
Website Alerts
uptime check
certificate valid
two-step sign-in
open alerts
AI, From Your Records waiting for your yes
Six panels, one screen.
Most dashboards report what happened. This one shows what needs you today, and it does not need you to know which chart to open first.
Money first
What was paid this month by Flow, the pipeline value behind it, and the leads that produced both. Traffic is a footnote, not the headline.
Estimates and invoices
Who accepted an estimate on their private link, who has not answered yet, and which invoices are overdue.
A Pipeline board
Every open deal by stage, with its value and the next step. You see what is stuck before it goes cold.
Where leads came from
Each website lead keeps its first touch: measured, attributed, or not connected. Never estimated.
Website alerts
If your site goes down or its certificate is close to expiring, you hear about it. On Business, Dark Water watches the uptime and certificate of your website. On Managed, our people also run the site.
AI that answers from your records
Ask a plain question and get an answer from your own customers, estimates and invoices. It suggests; it does nothing without your yes.
Four steps to a full board.
This is not a screenshot generator. Every number on the board comes from records you keep in Dark Water.
Sign up
Start is free and needs no card. The Home dashboard is there from the first sign-in.
Add customers
Add the people you work with. Consent is recorded per channel, so you know who agreed to email and who did not.
Send work
Send estimates and invoices. Customers accept estimates online on a private link and pay by Flow.
Turn on automations
Booking confirmations and reminders, payment receipts, overdue invoice reminders and an email to you for every new lead run on every plan. Pro adds estimate follow-ups and review requests.
Why the weekly report keeps failing.
The usual reporting stack
Sent after the fact
A PDF describing a month you can no longer change.
Measures the wrong thing
Sessions, impressions and bounce rate: none of which pay salaries.
Needs an analyst
Twelve tabs, four logins, and someone whose job is stitching them together.
Silent on where leads came from
A lead arrives with no source, so nobody knows what worked.
The Dashboard
Current when you open it
Built from your own records, so it changes the moment something is paid, booked or accepted.
Money at the top
Paid, pipeline, leads. Everything else is arranged underneath it.
One screen, no training
An owner reads it in ten seconds. A marketing lead reads it for an hour.
Lead sources in frame
Measured, attributed, or not connected. Never estimated.
Included, not sold separately.
The Dashboard is part of the operating system. It turns on with your plan: it is not an upsell bolted on afterwards.
Start
Customers with consent per channel, estimates customers accept online, invoices, Payments by Flow, a booking page with deposits, website forms that send leads to your customer list, automatic reminders and receipts, and two-step sign-in. No card required.
Start free →Pro
Adds the Pipeline board, website lead capture with first-touch attribution, estimate follow-ups and review requests, a price book, team members with roles, and AI that answers from your own records and does nothing without your yes.
See the plan →Managed
Everything in Business, including uptime and certificate watching, plus Dark Water people doing defined work: we build, host and run your website.
Talk through scope →Start is $0/mo with no card required, Pro is $149/mo, Business is $299/mo, Managed starts from $799/mo and Enterprise is custom. Payments by Flow cost $0 a month plus a fee per payment, on every plan. No setup fees. Compare every plan →
The questions that come up on the demo.
Yes. The board on this page is a demo with sample data, open without an account. Start is free with no card, so you can also open your own and watch it fill with your real records.
That is the normal case. Customers, estimates, invoices, bookings and payments live in Dark Water, so the board reads one set of records. Dark Water does not connect to outside tools today; where a number lives somewhere else, the board leaves it out rather than guess.
No. It answers questions from your own records and suggests next steps. Every action, like sending a reminder, waits for your yes.
Yes. Team members get roles, so a staff member does not see what only an owner should. Two-step sign-in protects each account.
Your records are yours. There is no clause that holds them because you left.
The board fills as you work: the first lead, estimate or payment shows up when it happens. Trend lines need a few weeks of history before they are worth reacting to, and we say so rather than letting you over-read a five-day chart.
The rest of the platform.
The Portal
Where the Dashboard lives. Customers, estimates, invoices, bookings and payments on one login, and a demo you can walk through now.
Tour the portal →Analytics
The deeper view underneath the board: visitors, leads, and where each lead came from.
Open analytics →Free Tools
A conversion calculator that uses only your own numbers, and planning worksheets. No login required.
Open the tools →